{"id":21777,"date":"2022-04-20T07:31:29","date_gmt":"2022-04-20T02:01:29","guid":{"rendered":"https:\/\/technonguide.com\/?p=21777"},"modified":"2022-04-20T07:33:06","modified_gmt":"2022-04-20T02:03:06","slug":"boost-engagement-with-email-marketing","status":"publish","type":"post","link":"https:\/\/technonguide.com\/boost-engagement-with-email-marketing\/","title":{"rendered":"How to Boost Engagement with Email Marketing"},"content":{"rendered":"<p><b>Although email marketing could be considered antiquated in a rapidly evolving technological landscape, this form of digital marketing remains elite in producing meaningful conversion rates. Tools like <\/b><a href=\"https:\/\/www.sendlane.com\/blog\/marketing-automation\"><b>marketing automation<\/b><\/a><b> make nurturing leads and other email marketing techniques easy, while saving you time in the process.\u00a0\u00a0<\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-655df8a00ab15\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-655df8a00ab15\"  type=\"checkbox\" id=\"item-655df8a00ab15\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/technonguide.com\/boost-engagement-with-email-marketing\/#How_to_Boost_Customer_Engagement_with_Email_Marketing\" title=\"How to Boost Customer Engagement with Email Marketing\u00a0\">How to Boost Customer Engagement with Email Marketing\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/technonguide.com\/boost-engagement-with-email-marketing\/#Include_a_striking_subject_line\" title=\"Include a striking subject line\">Include a striking subject line<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/technonguide.com\/boost-engagement-with-email-marketing\/#As_were_all_aware_first_impressions_are_everything_When_your_brand_appears_in_an_inbox_the_client_will_initially_peek_at_the_subject_line_to_see_if_theyre_interested_in_engaging_further_Rules_to_remember_when_writing_your_subject_line_include\" title=\"As we\u2019re all aware, first impressions are everything! When your brand appears in an inbox, the client will initially peek at the subject line to see if they\u2019re interested in engaging further. Rules to remember when writing your subject line include:\">As we\u2019re all aware, first impressions are everything! When your brand appears in an inbox, the client will initially peek at the subject line to see if they\u2019re interested in engaging further. Rules to remember when writing your subject line include:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/technonguide.com\/boost-engagement-with-email-marketing\/#Add_value_with_visuals\" title=\"Add value with visuals\">Add value with visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/technonguide.com\/boost-engagement-with-email-marketing\/#Analyse_your_audience\" title=\"Analyse your audience\u00a0\">Analyse your audience\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/technonguide.com\/boost-engagement-with-email-marketing\/#Craft_your_call_to_action\" title=\"Craft your call to action\">Craft your call to action<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Boost_Customer_Engagement_with_Email_Marketing\"><\/span><b>How to Boost Customer Engagement with Email Marketing\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hosting the right <\/span><a href=\"https:\/\/technonguide.com\/marketing-strategies-any-small-business-can-execute\/\"><span style=\"font-weight: 400;\">strategy<\/span><\/a><span style=\"font-weight: 400;\"> at your fingertips can drastically increase customer engagement through email marketing. There are plenty of techniques to employ that immerse your customers with your brand in ways they can be excited about.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Include_a_striking_subject_line\"><\/span><span style=\"font-weight: 400;\">Include a striking subject line<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"As_were_all_aware_first_impressions_are_everything_When_your_brand_appears_in_an_inbox_the_client_will_initially_peek_at_the_subject_line_to_see_if_theyre_interested_in_engaging_further_Rules_to_remember_when_writing_your_subject_line_include\"><\/span><span style=\"font-weight: 400;\">As we\u2019re all aware, first impressions are everything! When your brand appears in an inbox, the client will initially peek at the subject line to see if they\u2019re interested in engaging further. Rules to remember when writing your subject line include:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capitalize important words<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include emojis to boost open rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entice with a discount<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize the subject line<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep it simple<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ultimately, you want to watch your conversion rate grow. These friendly reminders are helpful tools to hold onto when drafting your subject lines, and act as simple guides to optimize user engagement in ways that help to build trust between the client and your brand.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Add_value_with_visuals\"><\/span><span style=\"font-weight: 400;\">Add value with visuals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once your captivating subject line draws the customer in, you\u2019ll want to engage their interest further by adding thoughtful visuals to your campaign. Humans are increasingly relying on quick bursts of information as attention spans shorten.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Break up text-heavy campaigns through the strategic placement of snappy visuals in the form of thoughtful graphic design or relevant GIFs. Instead of simply telling your customers about what you\u2019re offering, show them and watch your clickthrough rate soar.<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21779 size-large\" src=\"https:\/\/technonguide.com\/wp-content\/uploads\/2022\/04\/Email-Marketing2-1024x683.jpg\" alt=\"Analyse your audience\u00a0\" width=\"640\" height=\"427\" srcset=\"https:\/\/technonguide.com\/wp-content\/uploads\/2022\/04\/Email-Marketing2-1024x683.jpg 1024w, https:\/\/technonguide.com\/wp-content\/uploads\/2022\/04\/Email-Marketing2-300x200.jpg 300w, https:\/\/technonguide.com\/wp-content\/uploads\/2022\/04\/Email-Marketing2-768x512.jpg 768w, https:\/\/technonguide.com\/wp-content\/uploads\/2022\/04\/Email-Marketing2-1536x1024.jpg 1536w, https:\/\/technonguide.com\/wp-content\/uploads\/2022\/04\/Email-Marketing2.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Analyse_your_audience\"><\/span><span style=\"font-weight: 400;\">Analyse your audience\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In an age when we are constantly being advertized to, an email full of generic fluff is easily tossed to the wayside. Chances are, if you\u2019ve already been given a client\u2019s email information, they\u2019re already interested in your brand &#8211; now it\u2019s time to take things a step further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analyse your customer data to determine how they could best be targeted. In other words, send them email campaigns you already know they\u2019ll love. For example, strategic email automation can be used to reach out to clients with recommendations for products they might enjoy, based on information regarding a recent purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalized emails targeted to your audience based on customer interests remove the unwelcoming feeling of spam altogether, and instead warm your email campaigns with guidance that will actually draw your customer to the end of their buying journey through a successful conversion.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21778 size-large\" src=\"https:\/\/technonguide.com\/wp-content\/uploads\/2022\/04\/Email-Marketing3-1024x683.jpg\" alt=\"Craft your call to action\" width=\"640\" height=\"427\" srcset=\"https:\/\/technonguide.com\/wp-content\/uploads\/2022\/04\/Email-Marketing3-1024x683.jpg 1024w, https:\/\/technonguide.com\/wp-content\/uploads\/2022\/04\/Email-Marketing3-300x200.jpg 300w, https:\/\/technonguide.com\/wp-content\/uploads\/2022\/04\/Email-Marketing3-768x512.jpg 768w, https:\/\/technonguide.com\/wp-content\/uploads\/2022\/04\/Email-Marketing3-1536x1024.jpg 1536w, https:\/\/technonguide.com\/wp-content\/uploads\/2022\/04\/Email-Marketing3.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Craft_your_call_to_action\"><\/span><span style=\"font-weight: 400;\">Craft your call to action<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In every email campaign, you must always have your goal circling in the back of your mind, especially when drafting the copy. If your goal is to have the customer visit your website, for example, let them know. Make sure to include a direct call to action that is more likely to deliver the results you wish.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether we desire for a <\/span><a href=\"https:\/\/www.ukwebhostreview.com\/abandoned-cart-statistics\/\"><span style=\"font-weight: 400;\">cart-abandoner<\/span><\/a><span style=\"font-weight: 400;\"> to complete their purchase, we want more followers on social media, or we want our customer to follow a link to a featured page on our website, we only need to tell them to do so! For a boosted result, offer an incentive with the CTA, like free-shipping on items in an abandoned cart.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">With these tips now in your arsenal, your next email campaign is sure to show improved engagement. If you get stuck, remember to follow this simple order of operations; start with your subject line, then fill the body of your email with targeted content and a few images. Finish with a CTA that highlights your goal, and you\u2019ve got a winning email campaign that\u2019s ready to rake in the conversions.\u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although email marketing could be considered antiquated in a rapidly evolving technological landscape, this form<\/p>\n","protected":false},"author":1,"featured_media":21780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[301,50],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Boost Engagement with Email Marketing<\/title>\n<meta name=\"description\" content=\"Although email marketing could be considered antiquated in a rapidly evolving technological landscape, this form of digital marketing remains\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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