{"id":27157,"date":"2023-03-29T17:53:51","date_gmt":"2023-03-29T12:23:51","guid":{"rendered":"https:\/\/technonguide.com\/?p=27157"},"modified":"2023-07-28T19:44:09","modified_gmt":"2023-07-28T14:14:09","slug":"link-building-the-right-way-with-these-5-strategies-set-to-reshape-seo-in-2023","status":"publish","type":"post","link":"https:\/\/technonguide.com\/link-building-the-right-way-with-these-5-strategies-set-to-reshape-seo-in-2023\/","title":{"rendered":"Link building the right way with these 5 strategies set to reshape SEO in 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Link building has repeatedly proved its efficiency in driving traffic and helping brands increase their site\u2019s authority. However, as with any other digital marketing strategy, link building has seen some changes and developments over time, so what might have worked a few years ago could be inefficient today. After all, these techniques adapt to the current market\u2019s very needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adopting the right SEO link-building strategy and understanding <a href=\"https:\/\/juliangoldie.com\/benefits-of-link-building\">the benefits of link building<\/a> is the key to ranking higher in search engine results, thus increasing the number of visitors to your web page. But this is far from easy. To thrive in this niche, you must first assess the needs of your target audience. Only after you\u2019re knowledgeable of your market\u2019s needs you proceed with addressing those needs with meaningful blog posts. Unfortunately, content isn\u2019t the most decisive factor Google\u2019s algorithm takes into account when determining which sites to show in search results &#8211; backlinks are. And you need them in both quantity and quality to prove your website\u2019s trustworthiness and authority. To better understand <\/span><a href=\"https:\/\/craigwasilchak.medium.com\/what-are-backlinks-and-why-are-they-important-668a655f6e48\"><span style=\"font-weight: 400;\">the power of backlinks<\/span><\/a><span style=\"font-weight: 400;\">, we recommend thinking of them as stamps of approval: the more sources that include links to your page on their own, the more social proof that your site is authoritative and credible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various ways to build links for your web page, some more effective than others and some downright irrelevant. That\u2019s why it\u2019s essential to stay up-to-date on trends in the industry. Here\u2019re just some of the link-building trends that will change the SEO game in 2023:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-655df9906123e\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-655df9906123e\"  type=\"checkbox\" id=\"item-655df9906123e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/technonguide.com\/link-building-the-right-way-with-these-5-strategies-set-to-reshape-seo-in-2023\/#Leverage_guest_blogging\" title=\"Leverage guest blogging\">Leverage guest blogging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/technonguide.com\/link-building-the-right-way-with-these-5-strategies-set-to-reshape-seo-in-2023\/#Use_keywords_in_anchor_text\" title=\"Use keywords in anchor text\">Use keywords in anchor text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/technonguide.com\/link-building-the-right-way-with-these-5-strategies-set-to-reshape-seo-in-2023\/#Consider_infographics_and_other_visual_assets\" title=\"Consider infographics and other visual assets\">Consider infographics and other visual assets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/technonguide.com\/link-building-the-right-way-with-these-5-strategies-set-to-reshape-seo-in-2023\/#Broken_link_building\" title=\"Broken link building\">Broken link building<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Leverage_guest_blogging\"><\/span><span style=\"font-weight: 400;\">Leverage guest blogging<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Guest blogging is still a preferred link-building technique, and before rushing to assume it\u2019s old-fashion, learn that it\u2019s not the same kind of guest blogging that was widely used ten years ago. Today\u2019s guest posting is more than submitting a 500- or 1000-word blog to whatever guest post site with links pointing back to your page. It has turned into blog post contributions on reputable, high-quality web pages. However, earning a backlink in an article posted by such authoritative sources isn\u2019t easy. You first need some experience in the domain and, most importantly, meaningful and relevant content that their specific audiences will want to consume. How do you convince these websites to accept your content? The most effective method to get their approval is to send them a professional email with a pitch for your article idea.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_keywords_in_anchor_text\"><\/span><span style=\"font-weight: 400;\">Use keywords in anchor text<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s an unwritten rule in SEO link building: You can\u2019t get others to find and appreciate your content if you don\u2019t make use of the right keywords in this respect. That\u2019s why keyword research is an essential step towards ranking high in search results. Fortunately, there\u2019re various tools to find out this information, as well as link-building agencies, that go a long way in developing a full-scale link-building strategy for your business, including determining suitable keywords. According to sites like <\/span><a href=\"https:\/\/seeders.agency\/\"><span style=\"font-weight: 400;\">https:\/\/seeders.agency\/<\/span><\/a><span style=\"font-weight: 400;\">, working with professionals is likely to generate long-term traffic for your web page, something not very reachable without specialised help.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Consider_infographics_and_other_visual_assets\"><\/span><span style=\"font-weight: 400;\">Consider infographics and other visual assets<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s a common misconception regarding link building, i.e., it can only be achieved through writing. This is, unsurprisingly, not true &#8211; backlinks exist in the form of visual assets, too, including images and infographics. This latter mentioned is, in fact, one of the most powerful link-building strategies this year. That\u2019s because they\u2019re handier than written texts, being accessible to audiences of all ages. Videos and infographics are widespread on social media platforms, such as Instagram, LinkedIn, and TikTok, as they help content creators get more exposure for themselves or their brands. You can do the same for your website by including infographics in your blog posts. Just be sure these content pieces contain links to your page or any other source you may want audiences to go to after reading. An <\/span><a href=\"https:\/\/seeders.agency\/outsource-link-building\/\"><span style=\"font-weight: 400;\">outsource link building<\/span><\/a><span style=\"font-weight: 400;\"> agency could help greatly in this sense, providing professional advice on whether infographics are a go-to for your link-building strategy or whether another type of content would be more suitable. It\u2019s recommended to work with specialists in the field, especially if you do not have enough experience in the area or simply if you want to achieve results as soon as possible.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Broken_link_building\"><\/span><span style=\"font-weight: 400;\">Broken link building<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This tactic means exactly what its name suggests &#8211; taking advantage of broken pages on the web. It requires finding a dead page and recommending it to fix the broken links with a link to your website, which has the same kind of audience. Swapping the links is not that complicated &#8211; the daunting part is instead finding broken links. However, today\u2019s technological tools can help a lot in this respect. The Semrush platform, for example, can help you find these dead pages. From there, you only have to get in touch with the blog owner and make the big proposal. Most likely, they\u2019ll accept the deal, as no linker wants to send visitors to a dead resource. If your resource aligns with its audiences, it\u2019s even better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s it &#8211; this strategy makes for one of the most powerful &#8211; and easiest &#8211; ways to drive traffic to your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Link building has never been that reachable, especially if you\u2019re mindful of the strategies discussed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link building has repeatedly proved its efficiency in driving traffic and helping brands increase their<\/p>\n","protected":false},"author":1,"featured_media":27158,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[483],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Link building the right way with these 5 strategies set to reshape SEO in 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